Wednesday, November 19, 2008

Observations On Another Down Day

The stock market woke up today, fresh from another delusional rallying stupor, looked around and noticed that the economy is bad and tanked over 400 points...again. It keeps sinking when it recognizes reality and rallying for no other reason than it is tired of sinking. Citigroup stock is at $6.45, GM at $2.79, Ford at $1.26 and so on; what more indication do we need to convince ourselves that things are not so good? 

More companies are on the brink of requesting bailouts and those who already got them still whine for more. So we ask our Treasury Secretary, where did all the money go? and he decides not to tell us. The only place where that $350,000,000,000 infusion of bailout dollars trickled down into is the pockets of the CEOs, upper management and shareholders in the form of dividends. This is what happens when all of these financial corporations get capital infusions in return for shares - business as usual. Except this time around they are not lending us any money at all. Who are the fools as we watch the economic disaster continue to roll out its red carpet before us while our hard-earned tax dollars wind up in the hands of the connected few? 

All we see are so many stores going out of business and though we are initially shocked by the revelations, we consumers begin circling like hawks. We look around and scoff at the huge beckoning signs, "up to 30% off original prices," "nothing held back," and the ubiquitous "everything must go," as we turn our noses up at the paltry bargains, most of which are priced only 10-20% off. We mutter to ourselves and to our fellow shoppers that the bargains are not so good, one shopper asked me "where's all the stuff for 30% that they promised? For a nation of shoppers who have been handed coupons for the last few years regularly giving us 20-30-40% off the item of our choice and enticed by the seemingly endless clearance sales offering 40-50-60% off, we are not so moved by a liquidation sale where prices revert back to original prices with a puny amount off. We shoppers have all been trained to seek better bargains. We all want to buy something but we are afraid to spend too much.

The only thing I've learned about spending lately is the opposite of the lessons I have been adhering to: be prudent and wise, save for a rainy day, don't spend what you can't afford and do what you can to suspend instant gratification. I am not so sure anymore because all the money I scrimped to save is gone and right now I don't have much money to purchase what I really need. Only the connected few have it the best, when times are good they spend and when times are bad they still spend. Case in point, witness the auto executives flying in on their private jets to beg Congress for our money.

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