Tuesday, May 12, 2009
Newsday's Hard Sell
So I asked, "how much will it cost when it is time to renew?"
"There is no cost," he said. "Newsday is simply encouraging all of its current weekend subscribers to take the additional 2 days."
"I have nothing to lose," said my handler. "it was free."
I said that was fine, well, and good but how much will it cost? I got the same answer. So, I gave up that angle and proceeded to explain that the 3 days I already get are practically more than I can bare and I couldn't possibly take on another 2 days.
"But, its free," he said, "we just want you to try it, that's all."
"But I don't want to try it," I said. "I barely read what I pay for, nevermind you giving me more."
Certainly, Newsday has the most to gain by this arrangement - by improving circulation on Wednesdays and Thursdays, they could increase advertising costs for those days. More exposure, better value. How easy it is to give current subscribers more newspaper as an instant boost to circulation figures? Well they met their match. I flatly refused to accept my 2 extra free copies of Newsday; the solicitor was stunned, I could hear it in his voice. I had to be honest with myself, I just couldn't stand the thought of having any more newspaper to read, sort and recycle. As stated in a previous post, I am still deeply considering giving up my beloved New York Times weekend subscription, so Newsday called on the wrong customer.
Monday, September 1, 2008
Labor Day Surprises
Hurricane Gustav narrowly misses
Monday, June 30, 2008
Will the Real Numbers Please Stand Up?
Enter the economists who claim that based on the numbers, things are not as bleak as they were in the 1980s or during the Great Depression. Many claim that the media is responsible for the pervasive “negativity propaganda.” They state that the reality is that while most people will have to cut back, the consumer is absorbing all of the costs and hikes remarkably well. How is this possible? I always return to this question. We have way more debt and costs in this new age - home equity lines and credit cards, larger houses and associated costs, more vehicles and stuff, new technology payments; cell phones, television programming, internet, satellite radio, exurbs requiring increased transportation costs – that we did not have in 1970s and 1980s when I was growing up. Even the post office says it is losing money and keeps raising its rates when I know that I have never received so much mail in my life. I spend hours each week sorting and dealing with the mail and yet I still can’t keep up.
When the government releases numbers for unemployment and inflation, GDP and income growth, they don’t sound that bad. The experts say that we still have not dipped into a recession because the economic stimulus package gave the economy a boost and exports are still doing well. I want to know how the economy was saved by $150 billion dollars in rebate checks when we have a nearly $10 trillion dollar deficit. Month after month, I hear about layoffs, lack of job creation, net jobs loss yet according to the numbers we are still holding up. Maybe it really is true that things aren’t as bad as they seem if you eschew common sense and stick to the numbers.
Tuesday, June 24, 2008
Cablevision Control of Newsday and News 12: Sanctioned by the Feds
Based on the Long Island Power Authority’s (LIPA) 2008 survey, the population on Long Island is 2.85 million. For comparison purposes, the city of Chicago has a population of 3 million people. Can you imagine Chicago having one television news station and one newspaper owned by the same company controlled by one family?
This is certainly not the time for our news sources to be converging. However, that is what we have to look forward to. There are many small publications but all have limited circulation, maybe one of them will become a larger presence in response to “Cablevision media.” Maybe we have nothing to fear and Newsday will become a better newspaper…maybe.
Friday, June 13, 2008
The Day Journalism lost an Original: Tim Russert dead at 58
Farewell Tim. We will miss you!